Directional signs in malls help shoppers find their way to stores, amenities, and exits. They establish clear navigation throughout the complex and guarantee a smooth and pleasant trip.
Without clear direction, malls can quickly turn into a labyrinth, and visitors may feel disoriented, particularly if it is their first time at the shopping center. Secondly, bad navigation translates into lost sales, as customers might leave before they find their store of choice.
Essential Signs Every Mall Should Have
Wayfinding Signs: These are the major types of directional signs. Strategically located, they will identify various sections, such as food courts, restrooms, elevators, and the location of specific stores.
- Store Directory Maps: These are big signs placed centrally that map the entire mall. They help visitors plan their shopping trips by advising them on the placement of stores, exits, and amenities.
- Parking Lot and Garage Signs: Guide customers to parking areas and help them remember their spot so they won’t be frustrated after a long day of shopping.
- Restroom and Elevator Signs: These signs are essential for convenience and accessibility, enabling visitors to locate basic amenities quickly.
- Emergency Exits: These signs guide visitors in case of evacuation or any kind of emergency.
How to Customize Mall Signs
A custom directional, on the other hand, does a whole lot more than direct visitors. It may be used to mirror your branding and add flavor to your mall’s ambiance. Here are some customization options:
- Material: There are several materials up for grabs, the newer ones including acrylic, metal, or wood, for a different finish. For example, metal finishes can add in sleek modern appeal, but most of the time, wood is warmer and can have a more classic feel.
- Light: Illuminated signs, through either LED backlighting or front lighting, allow for higher visibility regarding visibility around parking lots or darker areas, or even hours of shopping at night.
- Colors and Fonts: Most importantly, the colors and fonts of the sign should reflect your branding; hence, it is important that the color, font, and graphics used be the same as in your logo and interior design theme.
- Digital Directories: Update your mall by adding digital directory sign that allows visitors to find stores and services using interactive touchscreens. These types of signs can potentially update in real-time and even showcase ads.
The Role of Local Sign Companies
Working with a local sign company like Simply Divine Signs means an end-to-end seamless process. Being a local business, we understand the needs that exist within Peoria’s retail landscape and bring personal service tailored to each mall’s particular specific needs.
Partnering with a local expert can also mean quicker times from the initial design to installation and maintenance, including ongoing support. From custom solutions to regulatory compliance, we will assist in making sure your signs meet ADA and local government standards.
Reach out today for your free consultation with Simply Divine Signs. Our team will work with you through design and installation of custom directional signs that elevate the experience of your shoppers and ensure your mall’s success.